News from bRAMIDAN


Acme Systems welcomes the new CEO of Bramidan Group

12. October 2021

On 15 November 2021, Henrik Helsinghof will take over as the new CEO of Bramidan Group. He brings 15 years of national and international experience to Bramidan from Viking Life Saving Equipment, Esbjerg and Skiold Landmeco, Ølgod.

Bramidan Group Headquater in Denmark and new CEO Henrik Helsinghof

Solid experience from other international companies

On 15 November 2021, Henrik Helsinghof will take over as the new CEO of Bramidan Group. The 38-year-old new director is trained in sales and has solid experience with the development of B2B sales, including further development of international sales of own products and customer-oriented solutions. He replaces Henrik Dueholm Madsen who wants more time for other activities after 17 years as CEO for Bramidan Group. He resigns in connection with his resignation on 31 October 2021 at the same time as a shareholder.

Henrik Helsinghof brings 15 years of national and international experience to Bramidan from Viking Life Saving Equipment A/S, Esbjerg and Skiold Landmeco A/S, Ølgod.

Our CEO focuses on Bramidan's ongoing development

About the election of Henrik Helsinghof, Chairman of the Board of Bramidan A/S, Kurt Bering Sørensen says:

”Bramidan has a solidly anchored and cohesive organization as well as a good foundation that will continue to make a decisive contribution to Bramidan's continuous development of product solutions and services to our customers.

At both Viking Life Saving Equipment A/S and Skiold Landmeco A/S, Henrik Helsinghof has proven his strengths as a leader in a changing time, when he has had to secure future companies and at the same time meet customers' high expectations of continuous development and stable operating conditions."

We look forward to the cooperation with our new Managing Director for the Bramidan Group.

— Paul Clifford, Sales Manager

With an eye and respect for traditions and customer expectations

Henrik Helsinghof joins at a time when Bramidan's international competitiveness has contributed to a strong market position in a highly competitive market. The competition for the more comprehensive waste solutions has never been tougher. That is why Henrik is the right person to follow after Henrik Dueholm Madsen and continue the balancing act that lies in ensuring renewal with an eye and respect for traditions and customers' expectations.

Henrik Helsinghof says about his new position:

”It is with excitement, joy and humility that I have accepted the offer to lead Bramidan, which today is among the leading producers in its niche. From my knowledge of Bramidan, I know that the success so far stems from the efforts that Bramidan’s many employees make every day. I look forward to bringing everything I can and everything I stand for into play for Bramidan, the staff and the many international clients."

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